Windows Phone sales drop slightly across markets during summer 2022 Lumia lull

New stats from Kantar WorldPanel reveal that Windows Phone sales accept seen a slight reject for the three months to September 2022.

The Kantar numbers, while not dramatic, reflect two aspects of the current Windows Phone ecosystem: lack of new phones and a substantial portfolio from the competition, including new iPhones.

United States

According to Kantar, sales in the US for Windows Phone has dropped from iv.seven percent in August to a lower 4.3 percent in September. Likewise, going back one yr and the sales are 4.6 percent in 2022 compared to the slightly lower four.3 percent last month.

Overall, sales of Windows Phone are holding steadily as a relative percentage of overall smartphone purchases. That is the skilful news, if you were to expect for the positive side. The negative is obvious: Windows Phone is yet failing to pause past any significant sales barriers in the US.

Europe

Heading to Europe and the 'big v', which includes Great britain, Federal republic of germany, France, Italy, and Kingdom of spain and Windows Phone is also holding steady at around 9 percentage of overall smartphone sales. This number has dropped slightly from 1 year ago (9.iv pct versus 9.2).

Drops in Windows Phone purchases occurred in iv of the 'big five' European countries with Italy existence the exception. There, Windows Telephone sales increased from 13.7 percent in September 2022 to 15.ii percentage last month, well ahead of iOS, which stands at just 10.iv percent of smartphone purchases in that country.

iPhone growing just declining as a pct of sales

Indeed, perhaps the bigger story is how iPhone sales are also property steady in Europe, with Windows Telephone ofttimes within striking distance in overtaking Cupertino. It is just in Nihon and the United States where the iPhone is above 30 percent, well out of the European range of fifteen per centum. However, for Japan and the US, both countries are seeing a decline in iPhone sales (47.2 to 31.3 percent for Japan; 35.9 to 32.6 percent, year-over-year in the US), even equally the market place grows every bit a whole.

Additionally, the full-impact of the new iPhone 6 and 6 Plus is not realized in these numbers as we head into the vacation season.

Assay

It is worth noting that sales of the Lumia 730, Lumia 735, and Lumia 830 are non reflected in this latest batch of numbers from Kantar. Those phones were non made available until the very finish of September, with a launch in the U.s.a. market non set until next week for the Lumia 830. It is conspicuously too early to tell if those phones will make any affect. Although, due to their positive reviews and affordable toll points, they certainly stand a take a chance.

Lumia phones, now under the auspices of Microsoft, are still in a state of flux. The Lumia 930 is the merely flagship Windows Phone for 2022 and reception to that device has been soft, to say the least. Depression-price phones like the Lumia 530 and Lumia 630/635 are besides having a sustaining but limited effect on overall sales for Microsoft.

With no releases from major partners like HTC or Samsung in Europe for all of 2022, the brunt for Windows Telephone sales falls onto the Lumia. The problem is there has not been a perceived 'hit' for the Lumia line this year to cause a stir in mass adoption of Windows Telephone.

Volition the Lumia 73x and Lumia 830 serial change any of that? The good news in that location is reviews and then far have been very bullish, which nosotros promise is reflected in hereafter sales. Under Microsoft, the Lumia 73x and Lumia 830 have seen a fast turnaround from announcement to directly channel sales and stock at retailers. This quickness to market is unlike previous Lumia releases which often spanned months, losing the luster of 'new' by the time they were available in shops.

Lack of a flagship Windows Telephone

However, despite the positive reaction to the new Lumias, Microsoft still needs a 'wow' device to woo the tech media and new potential customers. That phone was supposed to be 'McLaren' (aka 'Goldfinger') but equally we reported dorsum in July, the device was cancelled in its last stages of evolution. Clearly, that decision was not ideal, although we have to assume Microsoft had valid reasons for canning their one Lumia flagship going into the holiday season.

The other lingering business organisation is Windows 10. The new converged OS is set to debut in mid-2015 with likely hardware announcements in late Apr during the Build briefing. A new, united OS with universal apps is a tantalizing launch-partner for new, high-end hardware. Nevertheless, in terms of marketing, that is a lifetime abroad.

Windows Phones, especially those with the latest Snapdragon chipsets, are likely to get the Windows ten upgrade. And then the question for Microsoft is should they launch something in early 2022 or become all out with a Windows 10 Bone and hardware co-launch? If they were to release a loftier-finish phone besides early in 2022, Microsoft could blow their wad for an impactful OS launch by mid-yr. Releasing two 'flagship' Lumias within six months of each other could anger early-adopters (only look back at the Lumia 925 proclamation).

Microsoft has some tough choices ahead. The rest of 2022 and early 2022 appear to be a transition phase equally the Lumia team's total integration into Microsoft results in the get-go "pure" Microsoft Lumia device. This true Microsoft Lumia is nigh as close equally we will become to a fabled 'Surface Phone', for what it is worth. As well, for the Bone, which is on the cusp of an awe-inspiring unification with meaning potential to increase sales. The trouble for Microsoft is near of that is nevertheless months away from becoming a reality.

There may be some respite ahead every bit early next week AT&T and Microsoft volition announce the Lumia 830 and HTC One for Windows. According to our sources those phones continue sale merely 4 days later on for Friday, November 7.

Source: Kantar WorldPanel; via TechCrunch

Source: https://www.windowscentral.com/windows-phone-sales-drop-across-major-markets-summer-2014

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